Emphasizes the importance of making effective sales calls. The person who makes the best proposal, usually WINS! Describes how to get an appointment, establish rapport, overcome objections, and things to avoid on sales calls. Describes how to use a survey plus personal notes to develop a professional proposal. Discusses supplies and equipment, training and personnel, the contract, specifications, employee motivation, an organizational chart, resumes, references and forms and budget sheet. Explains how to present proposals that get results. Includes showing the proposal, making suggestions, defining closing questions, proper sales conduct, body language, listening to sell, and how to ask for the business.